How to create a memorable trade fair display

Innovation starts at the trade fair

Trade fairs are hugely popular all over the world – and it’s easy to see why. Large numbers of industry experts all gathering in one place to discuss the latest industry news and share their expertise can make for pivotal moments. So, if you are going to invest in a trade fair display stand, you must create a memorable experience.

President and CEO of the Consumer Electronics Association Gary Shapiro agreed, saying in an article he wrote for Forbes: “If businesses want to innovate, they should attend a trade fair.”

Exhibiting at these shows is a way for industry leaders to line up and compare the products or services that could attract business and improve their market position. Others feel they have to exhibit to avoid losing their position.

Reducing the costs while making an impact

The only problem is, exhibiting at a fair can cost hundreds, thousands or even millions of dollars, so it’s not too difficult to understand why many companies want to make the most of the opportunity.

This is particularly true in Australia. An island nation like ours can attract exhibitors from overseas to try and find a foothold in the Aussie economy, but this often means they incur higher costs than they would from doing so in their own country.

Exhibitors will want to do two things, then: Attract maximum visitors while minimising costs.

This means, putting on a show-stopping performance that attracts a maximum number of visitors to their stand while minimise investment and maximising ROI.

Thankfully, Pro Light & Sound’s audio visual experience and expert service have you covered for both.

Lighting and Audio at your exhibition stand

Anyone who has ever purchased a ready-made exhibition stand will know that the crumby lights that usually come with it are not going to accentuate your product’s finest features.

Event lighting, however, can help in a number of ways. Spotlights can make your goods sparkle, otherwise dull walls can be bathed in colour and lighting projectors can let visitors see where you are from the other end of an exhibition hall.

Of course, you’ll want your exhibition space to be unique, which is why we offer a huge range of products, any number of which can slip seamlessly into your exhibition space.

Our equipment and expertise don’t stop at lighting. Our audio equipment is perfect for setting an atmosphere, making public addresses and attracting people to your stand. If you’re planning on throwing an after-party, our speakers have the power you need to make an impression.

Hiring equipment is an ideal cost-effective solution for one-off events such as trade shows.

If you would like to learn more, discuss your needs with one of our experts, and really create a memorable experience at your next trade fair. Get in touch with Pro Light & Sound today!

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