2018 Event trends: What we have seen this year

As we approach the end of 2018, now is a great time to evaluate the 2018 event trends that have filled the past year and our expectations of what’s to come for the year ahead. If you are looking for a little inspiration to make your upcoming events memorable for all the right reasons, here are some tips to creating an incredible occasion.

1. Measuring Event ROI

The maturation of the technology and data means that it is possible to effectively measure the ROI for all events. It is now possible to measure the top of the funnel and the bottom of the funnel engagement. Meaning that measurement can go beyond ticket sales but can be tracked across the number of attendees, the number of qualified sales leads, brand awareness, social press mentions and amount of sales pipeline generated. The ability to measure ROI has created a full-on renaissance of the event industry with top-tier companies looking to invest more or their marketing budgets into running and sponsoring events.

2. Website & Mobile Apps

Using social media, event ticketing websites and mobile apps for attendees to book tickets, access event information and schedule times has proved to be an excellent way to provide content – and is something we heavily encourage event managers to consider. Paper maps, pamphlets and information booklets are a thing of the past and if you would like to present a forward-thinking image to event-goers, this is an excellent and reliable way to do so.

3. Fresh venues

Think outside the box when it comes to the venue. Hotels can be gorgeous backdrops for weddings and gala dinners, but 2018 has been a year of experimentation. Speedways, stadiums, warehouse spaces and even public beaches have been proving a hit with event-goers. If you can hire it, you can create it – so try something a little different and give your guests a brand new experience.

4. Integrated Multimedia

Conference trends of the year have illustrated the importance of using integrated multimedia in presenting content, storytelling and gaining engagement. Although speeches are a mainstay, they’re increasingly being used as merely a tool to provide introductions and a narrative to visual stimuli. A fully integrated multimedia experience engaged all the senses through light, sound, video, touch and even smell. The right audio and visual production company will provide a seamless audience connection with the event and the venue to create an immersive experience.

At Pro Light & Sound we draw on our collective experiences and understanding of the industry to deliver the very best interactive functions and events. Whether it’s a special event, product launch, awards night, family celebration or wedding, our team will provide the highest level of service and expert advice. Contact Pro Light & Sound to keep your next event on trend and ahead of your competition.

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