The brief from ID Collective was to emulate the European launch of the new Adidas shoe and take it to the next level. It was up to us to find a suitable space/venue that we could completely transform to accommodate such a brief.
Our AV Styling and Production expertise were put to the test with a request for custom designed and built tech pods, an indoor running track, the installation of a 12 meter LED screen and a fully immersive multimedia production.
With only 4 weeks lead time to transform a car park into a custom designed and built installation fit for Adidas and high profile celebrities and influencers, we were under the pump. Not only this but we were responsible for the power management and faced height restrictions that added extra complexity.
The Pro Light & Sound Solution
With the brief in mind; stand out at the highest level we got down to creating what turned out to be “one of the best branding activation ID Collective have done in years”.
We designed and custom built fully fabricated tech pods to mount the screens, story boards and images. We laid down a 130m indoor running track. Our creative team used deconstructed Adidas shoes and created lit up mood boards and we even modified sports lockers that lit up with LED lights when opened, creating a futuristic experience.
Our multimedia production team custom turned 2, 3 and 5 second GIFs into a looping videos in vertical and horizontal format that were displayed on TV’s in the tech pods. We also produced 4K definition content that was showing on a 12m screen with no loss of quality.
Using a great backdrop, we were able to maximise the photo and video opportunities for celebrities and high level influencers to “do their thing” and help launch the new Adidas shoe into the Australian market.
The result was “one of the best branding activation ID Collective have done in years”
Event Manager: ID Collective
Stylist: Pro Light & Sound
Audiovisual: Pro Light & Sound