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ADIDAS 19 Ultraboost, Launch- Case Study

The Brief

The brief from ID Collective was to emulate the European launch of the new Adidas shoe and take it to the next level. It was up to us to find a suitable space/venue that we could completely transform to accommodate such a brief.

Our AV Styling and Production expertise were put to the test with a request for custom designed and built tech pods, an indoor running track, the installation of a 12 meter LED screen and a fully immersive multimedia production.

 

The Challenge

With only 4 weeks lead time to transform a car park into a custom designed and built installation fit for Adidas and high profile celebrities and influencers, we were under the pump. Not only this but we were responsible for the power management and faced height restrictions that added extra complexity.

 

The Pro Light & Sound Solution

With the brief in mind; stand out at the highest level we got down to creating what turned out to be “one of the best branding activation ID Collective have done in years”.

We designed and custom built fully fabricated tech pods to mount the screens, story boards and images. We laid down a 130m indoor running track. Our creative team used deconstructed Adidas shoes and created lit up mood boards and we even modified sports lockers that lit up with LED lights when opened, creating a futuristic experience.

Our multimedia production team custom turned 2, 3 and 5 second GIFs into a looping videos in vertical and horizontal format that were displayed on TV’s in the tech pods. We also produced 4K definition content that was showing on a 12m screen with no loss of quality.

Using a great backdrop, we were able to maximise the photo and video opportunities for celebrities and high level influencers to “do their thing” and help launch the new Adidas shoe into the Australian market.

The Result

The result was “one of the best branding activation ID Collective have done in years”

The Products

  • Digital and Audio Desk
  • Quantum Mac Intelligent Lighting
  • Adidas Gobos
  • Custom Builds; Tech Pods, Back Drop, Story Boards
  • LED Lighting
  • Draping
  • Digital Visual Signage
  • Custom Built Bars and Registration desk 
  • Maxi – sized Light Box

 

The Credits

Event Manager: ID Collective

Stylist: Pro Light & Sound

Audiovisual: Pro Light & Sound

 
ClientID Collective & ADIDAS
VenueUndisclosed Location
Event TypeProduct Launch

Alice McShane

Film Festivals Coordinator, Palace Cinemas Head Office

“We couldn’t get people to leave, they wanted to party all night. The place looked absolutely stunning! It was really beautiful. The Astor was gorgeous, thank you so much”

Melanie Barone

Event Manager, NAB

“One of the things that I enjoy most about the service that Pro Light & Sound offer is that I am never presented with a problem — only a solution”

Jason Coleman

Artistic Director & Choreographer, Ministry of Dance

“The team totally understood me… adding life to the show… Truly Magical! I was thrilled by how professional Pro Light & Sound were.. Fantastic job!”

Genevieve McCaskill

Events Executive, Emerald Group Investments

“I wanted to personally thank you and your team for an amazing job at my event. I’m pretty happy I’ve got a perfect circle in terms of a dream team of suppliers that I can rely on to bring home an extraordinary event. You’re on speed dial for the next one!!!” 

Petar Levar

Learning & Development Lead, IXOM

“The soft launch was a success and your team from Pro Light & sound were sensational. I look forward to working with Pro Light & Sound in the future”

Monique Dowling

Executive Assistant & Events Manager, Fox FM Southern Cross Austereo

“Hello our favourite AV friends, can’t thank you enough for all your recent efforts in our functions this end of the year – your staff have been nothing short of a pleasure to deal with and the AV / staging / lighting always looks sharp!”

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