The Brief:

For the launch of the new Debenhams store in the Paris end of Collins Street, Melbourne, ID Collective wanted to bring London to the streets of Melbourne. For this, they needed the iconic Big Red Phone Booth. 

The brief for the phone booth was as follows; it had to be the iconic London Big Red Phone Booth, it had to be rigged up to work and, it had to be transportable as it was used in two locations – Collins St, Melbourne and Federation Square, Melbourne.

The Challenge:

Source and decorate an authentic Big Red Phone Booth, set up a functioning wireless phone system and make the whole booth easy to move between locations.

The Pro Light Solution:

Because we love the challenge of executing a great idea, we started exploring the options right away. We found an old phone booth, we sanded it, painted it and added the necessary artwork to make it as authentic as possible (with the added Debenhams branding). We wired in a wireless phone system and got the phone booth in a truck ready to roll.

The Result:

The result was amazing! The Big Red Phone Booth worked a treat. Coupled with the Queen’s Guard and very cute corgis people couldn’t help but flock to the attraction.

The Credits:

Event Manager: ID Collective