As a corporate event manager or coordinator, you understand how important events are in the business world. However, not everyone in an organisation may appreciate this and some may even deem them merely a frivolous way for the management team to schmooze clients while enjoying the perks of a night out or weekend away.
Yet as the events coordinator of these events, you know that when a corporate event is done well, it can have a significant impact on an organisation’s bottom line as well as brand awareness.
If you’re tired of feeling underappreciated for what you do, then listen up. It’s time to elevate the perception of your value so you can finally get the respect and recognition you deserve.
Astronomical Growth From Events
After spending the past 30 years managing AV for some of Australia’s most glamorous events, I have seen first-hand the astronomical growth that can be achieved from a single event.
While it’s not uncommon for people in your organisation to think, ‘Here we go, it’s that time of year for the annual event.” And even corporate event managers can fall into that trap because when you’re hired to perform a certain function, it’s easy to get bogged down in the detail and forget to assess how it fits within the broader objectives of the business.
But the thing is if you want your work to be taken seriously, and you want to elevate the perceived value of your next corporate event, you’ve got to delve a little deeper into what you do and the impact it has.
The “Why” Game
A way to dig a little deeper and get right to the core of why you and your organisation are hosting your next corporate event is to ask yourself: What is my role and why is it important to the company?
A great way to do this is to play the “Why” game. It’s as simple as asking yourself a series of ‘Why’ questions until you get to the crux of the matter.
Here’s an example:
Why are we doing this event? To engage with existing clients.
Why? To improve the relationship.
Why? So they keep coming back.
Why? So they spend more money.
Why? To grow our business. Bingo!
It might take five, six or even seven ‘whys’ to hit that nugget, but when you do, you’ll see that events are not frivolous.
They’re a crucial, revenue-boosting element of your organisation’s sales and marketing strategy.
Are you the event manager or event coordinator at your organisation? Are you responsible for the next corporate event? If you are ready to elevate the perceived value of your next corporate event then get in touch with a Pro Light & Sound expert. We will walk you through the process of delivering the best event possible while increasing the ROI and growing your business.