“Emergence” /ɪˈməːdʒ(ə)ns/ – the process of coming into prominence – Oxford Dictionary
Have you noticed that in today’s digital-driven world it has become harder and harder to have an impact?
To get noticed amongst the white noise of consistent marketing that hits our periphery from all angles you need to make an impact and connect on a human level.
Create Human Experiences
Now more than ever, it is critical for organisations to go beyond digital interaction and build meaningful relationships. The best way to create this experience is to run remarkable events. In fact, a recent study by the Harvard Business Review found that over 50% of the top 700 Fastest Growing Companies reported that “event marketing drives more business value than other marketing channels”. Meaning that consumers crave face-to-face interaction and human, in-person experiences.
Creating in-person experience is achieved by running remarkable events. The best way to achieve a remarkable event is to set high expectation in the form of KPIs and Outcomes. Exceeding these expectations will ensure external and internal results.
- Brand Awareness
- Customer Engagement
- Joint Venture Partnerships
- Increased Revenue
- A Sense of Achievement
- Team Moral
- Increased Productivity
- Greater Focus
- Organisation Growth
These results not only create an ROI but bring your organisation into prominence. Prominent organisations attract better client and better team members. Prominent organisations have greater influence and greater leverage. Most of all prominent organisations emerge as leaders.
A well-produced remarkable event has guests and attendees remarking on it. This has more influence than other marketing campaigns and greatly impacts online presence. When an organisation produces a remarkable event it becomes memorable. People talk about it for years to come and the organisation emerges into prominence.
Emergence means trust, respect and reach. Gaining trust and respect from clients gives your organisation a better standing in its sector. Gaining reach increases potential profits.
Ultimately emergence will make you and your organisation the influencer and thought leader of your industry. The benchmark against which others measure themselves.
If you are looking to propel your organisation into emergence by running remarkable events, you need a great event partner. Pro Light & Sound delve deep to understand your WHY and then take the time to create the HOW. No matter what you want to achieve or where you want to hold your function or event, Pro Light & Sound will make every effort to bring your remarkable event to fruition.