Post Worthy Events

Event management in the age of social media

Put on a Social Media worthy event

There used to be a saying that any publicity is good publicity, but in the age of social media, that simply isn’t true!

These days, a badly managed gala event that disappoints its attendants can quickly become big news, as people inform their friends and an audience of twitter followers about their substandard night out.

Conversely, social media can also be a great tool for spreading the word about a fantastic function and ensuring that the whole town is talking about what a success your gala event was.

Invest in top of the line audio visual equipment

That is why it is worthwhile investing in top of the line audio visual equipment that will help your event stand out from the crowd and go off without a hitch.

Here’s an example, say you accidentally hire faulty audio systems for your corporate event and don’t select the right type of microphone and sound equipment for your venue.

You can bet that in the hours and days following your event, attendants are going to be tweeting and sending out Facebook messages informing friends and colleagues of their disappointing experience.

On the flip side of the coin, if you have invested properly in the right AV equipment for your needs, people will be happy to flock to social media in order to talk about how much they enjoyed your event.

This positive word of mouth can be a fantastic asset for any organisations that might have sponsored your event, and can add additional buzz around any future functions you might hold.

Do not underestimate the potential for social media to really help bolster the profile of your event.

To help ensure that your event goes off without a hitch – and that all the social media coverage is solely positive – talk to the team at Pro Light & Sound today!

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