Setting the right expectations prior to organising the event is imperative to success. You must start with the end in mind and identify the expected event outcomes for each stakeholder and attendees.
Many event managers & planners feel the frustration of putting an event together without clear direction. It makes it difficult to create a Budget and a Theme or understand how much effort should be put into the quality of AV, Venue Selection, Catering & Entertainment.
What makes this even more difficult is that different stakeholders within the organisation are looking for different outcomes. The CEO will have a different agenda to the Sales Team and attendees will be on another page altogether.
The main reason for this is unset expectations. Creating measurable KPI’s and a clear understanding of what the stakeholders are looking to achieve helps to ensure a successful event. Even the stakeholders are sometimes at a loss when asked – “what were the expected outcomes for your team from this event?”
Sales driven events can have easily measurable KPIs, so let’s take an Awards Night or Corporate Function as examples. To create a Budget we need to show how the annual event is positively impacting the business or organisation.
Awards Nights, Galas & Functions impact staff morale and increase productivity through reward and acknowledgement of staff and their efforts.
What does extra productivity and staff retention look like and how does this affect the profitability of the business or organisation? How does this affect the Brand?
Measuring Stakeholder Outcomes
The fact of the matter is that the corporate event itself is an investment into the future and not an instant addition to the bottom line. This means that without clearly defined expectation in the form of KPIs it is impossible to measure the outcomes.
Measuring Attendee Outcomes
Attendee outcomes can be measured as:
- A learning experience
Knowing the expected outcomes and the impact this event will have dictates the direction, style and scale of the event.
Clear understanding and Focus on Outcomes will help with budget and strategy.
Ensuring a measurable result.
As Audio Visual & Styling experts with 30 years experience in the event industry, we understand the struggles our clients face and have developed a methodology that guarantees a great result every time.
Whether your an external contractor or the internal event planner, if you are in charge of planning the next corporate event for a business or organisation get in touch with a Pro Light & Sound expert today. We will empower you with all the tools you need and questions to ask so you can set the right expectations and successfully show results.