People are attracted to the aesthetic
Are you a brand manager looking for new and innovative ways to launch your product?
Well as you go planning out the complex marketing and social media strategy, preparing free giveaways and working on the event, it is first worth thinking about the basic infrastructure that your chosen venue for your launch is boasting.
It’s no secret that people are attracted to the aesthetic or vibe of the event. Which is why the value of using top quality audiovisual equipment at your product launch should not be underestimated.
Having a memorable and enjoyable audiovisual installation in your event can help set you apart from the competitors and secure both new sales and repeat business.
Here are three ways that you might look to improve your audiovisual equipment in order to get more people engaged, having fun, and spreading the word about your product to their friends.
Utilising large integrated screens
Large screens have become a common sight not just in venues but in outdoor advertising all across Australia, and it’s important to ensure that your product launch utilises this technology to really enhance the product, show it’s uses and tell a beautiful story.
These can be used to display everything from the pre-recorded advertisement to music videos or even live stream, displaying an Instagram feed, live testimonials or even a crossfeed from another location They really create a WOW factor and so they are well worth the investment.
Enhancing the sound quality
The last thing you want to deal with is crackly or poorly configured audio systems which take away from the atmosphere of the event.
Remember that when reviewing the sound system it is important to talk to a professional team of audiovisual installers who can help ensure you meet all the necessary requirements which are relevant to your venue. You want to make sure that the sound quality is perfect. Make sure that everyone can hear the speakers, everyone can hear each other when the music is playing and the general sound quality is perfect.
No one comments on great sound but everyone recognises poor sound quality.
Custom pattern projection
Customised pattern projections that display your brand separate you from the competition. No one will forget your brand and your product when your logo is projected around the room or space.
Your guests will love this unique touch and will be far more likely to remember the launch and the product. Better yet, they might even tell their friends and family about the fantastic event and your amazing product – you can never underestimate the value of word of mouth!
If you are in the planning stages of your product launch. Talk to a Pro Light & Sound AV stylist to really enhance you launch and create an event that’s newsworthy.