McLaren / Airwallex Grand Prix Activation

The Brief

Event styling and design agency Ruffles & Bells engaged Pro Light & Sound to deliver the full AV and build production for a McLaren x Airwallex hospitality event at the Pan Pacific Melbourne, timed to the 2026 Australian Grand Prix. The five-star hotel function space needed to look and feel like a McLaren team environment for the highest-tier brand guests of Melbourne’s motorsport weekend.

The Challenge

Transform a Pan Pacific function space into a fully branded McLaren x Airwallex hospitality environment that could hold its own against the energy of Grand Prix weekend, delivered with the polish expected of a five-star brand activation.

The Pro Light & Sound Solution

Full AV production end-to-end. Custom draping and fabric installation throughout the room, bespoke flooring, structural build, a complete audio system, and a lighting design tuned precisely to the McLaren x Airwallex brand environment. Every visual element specified and built to the standard of high-end branded hospitality, with the production designed to disappear into the experience so the room read as a McLaren team space rather than a hotel function room dressed for the night.

The Result

A flawless single-night activation, delivering a fully branded hospitality experience for one of Formula 1’s most recognisable partnerships at one of Melbourne’s most prestigious venues, executed to the standard of the brands, the venue, and the moment.

Credits

Events Planning: @lteventsau
Design Concept: @rufflesandbells
Venue: @panpacificmelbourne
Styling Photography: @smokey_oscar
Furniture: @danneventhire
Build, AV & Lighting: @prolightandsound

 

Media: Sector World