Cadbury Joy Deliveries Christmas Activation - Casestudy

The Brief:

ID Collective contacted Pro Light & Sound to inquire if we had the capabilities to light up the whole of Federation Square purple. The full brief was under wraps as this was a secret activation campaign.


The Challenge:

Deliver an immersive all senses experience in a 3D space that will leave the audience transcended. 


The Pro Light Solution:

Create a fully animated, audio-visual, multimedia projection with fireworks, snow, Christmas trees, Santa’s Little Helper and even Santa himself. Transform Federation Square into a winter wonderland and greet the kids with a talking Elf. Move the soundscape across a 3D space and play two separate animations concurrently to really give the illusion that Santa arrived and left on his sleigh.


The Result:

Pro Light & Sound were able to execute a flawless stage show with full AV support and create magic by bringing Federation Square to life.


The Team:

  • Camera operators
  • Vision camera cutter
  • Vision switcher operator
  • Audio technician
  • Lighting technician
  • Stagehands
  • Show Caller


The Products:

  • 4 x 25k Laser Projectors
  • 1 x Grand MA2 Light Controller
  • 2 x Live to Screen Cameras
  • 1 x NEXO Line Array sound system
  • 1 x Digico SD11 Audio Console
  • 20 x Mac Viper moving lights


The Credits:


The Testimonial:

“There are not enough words to thank you for your time, effort, talent and hard work, this event would not have been possible without you all- my gratitude is infinite!” – Hannah, ID Collective

ClientID Collective
VenueFederation Square, Melbourne
Event TypeBrand Activation; Concert and Campaign Launch

Alice McShane

Film Festivals Coordinator, Palace Cinemas Head Office

“We couldn’t get people to leave, they wanted to party all night. The place looked absolutely stunning! It was really beautiful. The Astor was gorgeous, thank you so much”

Melanie Barone

Event Manager, NAB

“One of the things that I enjoy most about the service that Pro Light & Sound offer is that I am never presented with a problem — only a solution”

Jason Coleman

Artistic Director & Choreographer, Ministry of Dance

“The team totally understood me… adding life to the show… Truly Magical! I was thrilled by how professional Pro Light & Sound were.. Fantastic job!”

Genevieve McCaskill

Events Executive, Emerald Group Investments

“I wanted to personally thank you and your team for an amazing job at my event. I’m pretty happy I’ve got a perfect circle in terms of a dream team of suppliers that I can rely on to bring home an extraordinary event. You’re on speed dial for the next one!!!” 

Petar Levar

Learning & Development Lead, IXOM

“The soft launch was a success and your team from Pro Light & sound were sensational. I look forward to working with Pro Light & Sound in the future”

Monique Dowling

Executive Assistant & Events Manager, Fox FM Southern Cross Austereo

“Hello our favourite AV friends, can’t thank you enough for all your recent efforts in our functions this end of the year – your staff have been nothing short of a pleasure to deal with and the AV / staging / lighting always looks sharp!”

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