Cadbury Joy Deliveries Christmas Activation

The Brief:

ID Collective contacted Pro Light & Sound to inquire if we had the capabilities to light up the whole of Federation Square purple. The full brief was under wraps as this was a secret activation campaign.

The Challenge: 

Deliver an immersive all senses experience in a 3D space that will leave the audience transcended. 

The Pro Light & Sound Solution:

Create a fully animated, audio-visual, multimedia projection with fireworks, snow, Christmas trees, Santa’s Little Helper and even Santa himself. Transform Federation Square into a winter wonderland and greet the kids with a talking Elf. Move the soundscape across a 3D space and play two separate animations concurrently to really give the illusion that Santa arrived and left on his sleigh.

The Result:

Pro Light & Sound were able to execute a flawless stage show with full AV support and create magic by bringing Federation Square to life.

The Credits:

Event Manager: ID Collective

The Testimonial:

“There are not enough words to thank you for your time, effort, talent and hard work, this event would not have been possible without you all- my gratitude is infinite!” – Hannah, ID Collective