Heidi Handover — A Global Product Launch.
Launching Heidi II to 400 Guests and a Global Audience
On 30 September, 400 guests filled the room and a few hundred more joined by livestream as Heidi unveiled Heidi II, the next version of its platform, built to take on more of the clinical and administrative work around patient care. Pro Light & Sound produced the event from concept to live broadcast.
We work with Heidi on internal events, conferences and livestreams. Handover followed Heidi Unlocked earlier this year and became the biggest launch we have delivered together.
The Brief
Heidi II is the most significant product Heidi has released, and the team wanted a launch to match. Co-Founder and CEO Dr Thomas Kelly presented the keynote, with a global livestream carrying it beyond the venue to clinicians and partners in 20+ countries.
Around the stage, Heidi asked for activation areas and custom installations that gave guests a reason to explore after the keynote. Each one needed to show a different side of Heidi II and run alongside a live show without competing with it.
The Build
Our crew had two days to turn an empty venue into a launch space that looked and felt like Heidi: clean, modern and built around technology. LED, light and sound put the product in every corner of the room, from the main stage to the demo floor.
We built dividing walls to reshape the venue, then installed custom builds and activation areas in each zone. The stage, LED screens, audio and lighting anchored the main space and set up the keynote. In the final hours, our technicians tested every system, ran rehearsals with the presenters and adjusted the room until the doors opened.
The final hours were all about the details. Testing, rehearsals and last tweaks across the room before the doors opened.
The level of care and precision the PLS team bring is second to none. We've built a really special partnership."
Heidi Team
The Launch
The keynote and product reveal anchored the night, followed by panel discussions and presentations on the main stage. We ran LED content, animation, lighting and audio together, so each moment built to a peak. A broadcast team streamed the program to Heidi's audience while the room watched in person.
After the keynote, guests moved to the demo floor. In the classroom-style zones, every station had its own LED screen and headphones, so guests could follow a live demo, hear the presenter and ask questions while other sessions ran beside them. At the demo bar, guests built their own agents and talked with the Heidi team about what Heidi II could do for their work.
Working With Pro Light & Sound
Agencies and brands bring us projects with a fixed date, a large audience and many moving parts. Handover shows how we handle that: one team covering staging, LED, lighting, audio and broadcast, one schedule, and a single point of contact from first brief to show close.
Our work with Heidi has grown from internal conferences and global broadcasts into product launches and large-scale activations. As Heidi continues to grow, we look forward to producing what comes next.
There's no other team we trust with our big moments."
Heidi Team
The team behind it.
- Client
- Heidi
- Production, build, AV & event platform
- Pro Light & Sound
- Photographer
- PJ Pantelis
- Event highlight capture
- Ridge Media