Launches people remember.
Staging, LED, lighting, sound and custom builds for product launches and brand reveals across Melbourne and Sydney. We build the moment your product steps into the light.
Built around the reveal.
A launch has one job: make people care about something new. We design the room around that moment, with lighting, audio, LED, staging and custom builds working together, then rehearse until the reveal lands exactly when it should.
We launched Heidi Health’s first hardware product inside an empty Melbourne warehouse, seven weeks from concept to doors open. We toured the TELUS Health rebrand from Melbourne to the Sydney Opera House, with a giant working iPhone at its centre. We’ve done production for launches for HOKA, Michael Hill’s flagship store and Melbourne Victory’s 2026/27 kit reveal, plus film premieres for Warner Bros, Universal, Sony and Netflix.
For brands, that means one partner from first concept to bump out. For agencies, we’re the production team that turns your creative into something guests can walk into, touch and share.
What we deliver.
- Reveal moments. Lighting, sound and LED cues timed to the second, so the product appears exactly when it should.
- LED screens & content. Large-format LED walls as the visual backbone of the stage and demo areas, with playback run live.
- Custom builds & installations. Demo zones, product plinths, media walls and one-off centrepieces, designed and built by our team.
- Keynotes & presentations. Stages, lecterns, presenter support and rehearsals for keynotes, panels and Q&As.
- Venue transformation. Warehouses, retail stores and empty spaces turned into launch environments, with power and rigging handled.
- Live streaming. Take the reveal to a global audience while the room watches it happen.
- Made for content. Media walls and lighting that make the launch look as good in photos and video as it does in person.
Good to know.
- How long does it take to produce a product launch?
- It depends on the scale. Heidi Unlocked went from concept to a 700-guest warehouse launch in seven weeks. Larger custom builds need more lead time, so get in touch as early as you can and we’ll map out a realistic timeline.
- Can you build custom props, demo zones or installations?
- Yes. Custom builds are part of what we do, from demo stations and media walls to one-off centrepieces like the giant working iPhone we built for the TELUS Health launch.
- Do you work with creative and events agencies?
- Yes. Agencies regularly bring us in as their production partner. You own the creative and the client relationship; we make it real and work behind the scenes if that’s what the project needs.
- Can you launch in a venue that isn’t set up for events?
- Yes. Warehouses, retail stores, cinemas, rooftops and outdoor spaces all work. We bring the power, rigging and technical infrastructure those spaces don’t have.
- How much does a product launch cost?
- It depends on guest numbers, the venue and how much needs to be built. A launch in a ready-made venue sits at a very different level from a full warehouse transformation with custom builds and a livestream. Send us your date, venue and brief and we’ll put together a quote.
- Do you produce launches in Sydney?
- Yes. We’ve staged launches in Sydney, including at the Sydney Opera House, and we now have a Sydney base in Moorebank.